Tendercapital adv campaign starring Leonard Bundu dedicated to those who fell but did not surrender
Fatigue, anger, desire for revenge and social redemption: a boxer engages in a strenuous fight, falling and picking himself up again. It is Leonard Bundu, a naturalized Italian originally from Sierra Leone and a former EBU welterweight champion. He is the star of the new Tendercapital campaign, an unconventional advertising campaign with a strong message: everyone in life has received a blow that has knocked us out. The important thing is to get back up and to go back to fighting for what you believe in.
Directed and written by: Armando Trivellini
With: Leonard Bundu
Music: Armando Trivellini
Boxeur and protagonist of the film